Japan Consumer Confidence Slips to 35.0 as 48% of Households Brace for 5%-Plus Inflation
All four parts of the Cabinet Office index weakened for the month, and the share of families expecting prices to jump at least 5% rose again.

What to know
- Japan's consumer confidence index for households of two or more people fell 0.4 point to 35.0 in October, the Cabinet Office said.
- All four components fell, led by 0.6-point drops in the gauges for living conditions and employment.
- The share of households expecting prices to rise 5% or more in a year climbed to 48.1% from 47.6% in September.
TOKYO
Japanese consumers grew a little gloomier in October. The Cabinet Office's consumer confidence index for households of two or more people fell 0.4 point to 35.0, its second monthly decline, according to survey results published Oct. 29. Trading Economics said markets had expected 35.1, and the reading was the lowest since July.
The drop was small, but it was broad. Every one of the four gauges that make up the index weakened, and the survey's measure of inflation expectations moved the other way: more households said they expect prices to climb sharply over the next year. For investors across Asia, that combination of softer sentiment and sticky price fears feeds directly into the Bank of Japan's next rate decision, and so into the yen and the flows that follow it into regional markets.
What the Cabinet Office survey showed
The index is a simple average of four measures, each scored on households' views of the coming six months. The gauge for overall living conditions fell 0.6 point to 33.2, and the employment gauge also lost 0.6 point, to 39.4. Willingness to buy durable goods such as cars and appliances slipped 0.5 point to 26.8. Expectations for income growth barely moved, easing 0.1 point to 40.4.
A separate measure of how households see the value of their assets, which is not part of the headline index, edged down to 45.2 from 45.3.
The Cabinet Office kept its overall assessment unchanged, saying consumer sentiment continues to show signs of picking up. The three-month moving average of the index was flat on the month, the office said.
Kyodo News, reporting on the release, said a string of food and drink price increases may have weighed on sentiment. The government survey itself does not assign a cause.
The level remains low by recent standards. In October 2025 the index stood at 35.8, and it reached 40.0 in February this year before falling to 33.6 in March, according to the Cabinet Office's historical tables. It has climbed back from a 32.2 reading in April but has now lost ground in both September and October.
The survey's reference date was Oct. 15, with responses collected from Oct. 2 to Oct. 20. Of 8,400 households selected, 6,685 gave valid responses, a rate of 79.6%.
Japanese households still expect fast price gains
The more telling numbers for policymakers sit in the inflation section. Asked where prices would be a year from now, 90.8% of households with two or more people said they would rise, up 0.2 point from September. That share had dipped to 89.0% in August before rebounding.
The share expecting prices to rise by 5% or more increased 0.5 point to 48.1%, the largest single answer in the survey. Another 31.7% expected gains of 2% to under 5%. Only 3.5% said prices would fall.
Those expectations have cooled from earlier in the year. In April, 58.1% of households expected inflation of 5% or more, and a year ago, in October 2025, the figure was 50.5%. Still, nearly half of families bracing for price gains more than twice the Bank of Japan's 2% target is not the profile of a public that sees inflation fading.
In September, when the index posted its first decline in five months, Reuters reported that the Cabinet Office linked higher price expectations partly to rising costs for food other than rice. Supermarket rice prices have since fallen sharply, but other grocery items have kept households on edge.
Why it matters for the Bank of Japan and the yen
The BOJ wants evidence that wage gains are feeding spending, not just that prices are rising. Weaker readings on employment and big-ticket purchases cut against that story, while high inflation expectations argue for continued tightening. The central bank held its policy rate at 1.25% in an 8-1 vote at its October meeting and raised its inflation forecast.
Sentiment surveys can lead actual spending, which has been uneven. That makes the next round of hard data more important than this one soft reading. Government figures on household spending and wages for September are the next test, followed by the Cabinet Office's November consumer survey, before the BOJ's final policy meeting of the year in December.
Sources
- Cabinet Office, Economic and Social Research Institute: Consumer Confidence Survey, October 2026: summary of results (消費動向調査 結果の概要) (Oct. 29, 2026)
- Cabinet Office, Economic and Social Research Institute: Consumer Confidence Survey, October 2026: full report (消費動向調査 報告書) (Oct. 29, 2026)
- Kyodo News (via OANDA Japan): 消費者心理2カ月連続悪化 (Oct. 29, 2026)
- Trading Economics: Japan Consumer Morale Lowest in 3 Months (Oct. 29, 2026)
- Reuters (via Newsweek Japan): Japan's September consumer confidence (Reuters) (Oct. 5, 2026)
- RTTNews: Japan Consumer Confidence Eases Slightly In September (Oct. 5, 2026)
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